Laying the groundwork for brands that lead.
AI-powered strategies.
We design and build AI systems that take the repetitive, manual work off your team's plate. We start with whatever is eating up the most of your team's time, then build software that handles it automatically. You get your time back — and the strategic edge that comes with it.
What we do
Two ways to work with us.
Not sure where to start? Begin with the Blueprint. Already know your direction? We'll build it.
The Blueprint
Tell us your goals — we go away, brainstorm, and come back with real, actionable ideas. Not a sales call. A working session you walk away from with a clear starting point.
Best for: Brands with big goals who don't know where to start.
The Build
You know where you're headed — we make it happen. We build the workflows and automations that do the heavy lifting, so you don't have to. Start with a single workflow or go all-in on a full package.
Best for: Brands who know the direction but don't have the time or energy to build it themselves.
Meet the founders
Hi, we're Zahava and Rikki.
We grew up together, always pushing ourselves to think bigger and create more. As lifelong creative thinkers, we've never been satisfied with doing things the conventional way. We love solving problems, exploring new ideas, and finding smarter, more effective ways to help businesses succeed.
As AI began transforming the way companies operate, we recognized an opportunity. Many businesses knew AI would shape the future, but they didn't know where to start or how to implement it in a way that made a real impact.
That's why we founded The Groundwork Company. We partner with businesses to identify opportunities, simplify workflows, and implement AI solutions that save time, improve efficiency, and create room for growth. Our approach is practical, collaborative, and tailored to each client's goals — because successful AI isn't about replacing people; it's about empowering them.
We believe every great transformation starts with a strong foundation. That's why we're committed to laying the groundwork for brands that lead.
Zahava
Engineering
Hi! I'm Zahava. Technology has always been my thing. After earning my degree in Computer Programming, I found my passion in helping businesses use AI to work smarter, not harder. I love taking complex ideas and turning them into simple, practical solutions that create real impact.
Rikki
Strategy & Delivery
Hey! I'm Rikki. I have a degree in Business and have spent the past several years working in marketing. I love partnering with brands to develop strategies that connect with people, solve real challenges, and drive growth. At The Groundwork Company, I enjoy helping businesses discover how AI can strengthen their marketing, streamline their operations, and bring their ideas to life.
What would make your team's day-to-day smoother?
Tell us a little about it. We'll let you know if it's a good fit for automation—free, with honest feedback.
Or, if you'd rather chat, book a time with us.